FleetPilot — Product Vision
The problem
Independent UK car rental operators (10–30 cars) are running their businesses on: - WhatsApp groups for customer communication and internal coordination - Spreadsheets for bookings and vehicle tracking - 3+ separate apps (tracker app, payment app, document app) - Manual everything — PCN matching, licence checks, violation recovery
They're time-poor, tech-curious, and fast-moving. They know their current setup is broken but there's nothing built specifically for them.
The solution
A single intelligent dashboard that: 1. Replaces the fragmented tools with one place for everything 2. Does the admin work automatically (PCN matching, licence verification, expiry alerts) 3. Integrates with their social-first customer acquisition (Instagram/TikTok DMs) 4. Provides the intelligence they need to protect their fleet (location awareness, fraud detection)
Target customer
- London-based operators with 10–30 cars
- Instagram/TikTok-first — most enquiries come via DMs
- Currently: WhatsApp + spreadsheets + manual everything
- Willing to pay for something that saves them real time
- Tech-curious but not technical — the product must be intuitive
Not our customer: operators with 1-5 cars (won't pay), operators with 50+ cars (have staff/systems already)
Core differentiators vs Coastr (closest competitor)
| Feature | FleetPilot | Coastr |
|---|---|---|
| Social DM → booking pipeline | ✅ | ❌ |
| PCN AI scan + auto-match | ✅ | ❌ |
| Smart location intelligence | ✅ (Phase 3) | ❌ |
| Identity/licence verification | ✅ | ✅ (via Credas) |
| DVLA integration | ✅ (planned) | ✅ |
| Live tracking | ✅ (Phase 3) | ✅ |
| Built for London hustle operators | ✅ | ❌ (generic global) |
Revenue model
| Tier | Price | Fleet | Target |
|---|---|---|---|
| Starter | £49/month | ≤10 cars | Solo operators getting organised |
| Growth | £99/month | ≤25 cars | Core target customer |
| Pro | £179/month | ≤50 cars | Established operators with staff |
14-day free trial on Growth, no card required.
Revenue milestones: - 10 customers @ £99 → £990 MRR - 50 customers → £5k MRR - 100 customers → £12k MRR (£144k ARR) - 250 customers → £32k MRR (£390k ARR)
Competitors
| Competitor | Notes |
|---|---|
| Coastr | Closest UK rival. DVLA, telematics, MOT checks. Steep learning curve per reviews. Watch closely. |
| HQ Rental | Generic, global, not UK-hustle focused |
| Renthub | Italian company, not culturally relevant |
| RentWorks | Enterprise/franchisee focused — not our market |
Build phases
Phase 1 — Core Foundation (complete) Fleet, customers, bookings, dashboard, documents, violations, incidents
Phase 2 — Wow Features (current) PCN AI automation, social DM pipeline, identity verification, improved UX
Phase 3 — Intelligent Layer (backlog) Live GPS integration, smart location intelligence, geofencing
Phase 4 — Customer Layer (backlog) White-labelled booking portal for operators to offer their own customers